With the Fashion Revolution week being around the corner, the world is gearing up to create fashion that aims to be sustainable, affordable and has a transparent supply chain.We often buy branded and non-branded clothes based on affordability and tastes without thinking about who made them. The tag “made in china” or “made in Bangladesh” rarely catches our attention.
This month marks 4th anniversary of the #whomademyclothes campaign, igniting these questions in our mind. Clothes Loop is an up and coming retailer, that has taken the initiative in Australia to redefine the way we wear fashion. They are a new online fashion store that lets you trade their products after you’re done.
The brand reports that women on average get bored with their outfits on the 3rd wear and by the 7th they discard it.
For most of us, we don’t consider that donating clothes to charity as disposing clothes, however the fact of the matter is that most of our donated clothes never find a new home and we have no clue where these unwanted garments go instead.
Facts : Around 5% of landfill is made of textiles, 95% of which can be recycled and reused.
Clothes Loop says if you’re bored of an outfit don’t discard it. Rather, make it worthwhile for a similar person to own it after you.
They’ve created a community marketplace that works on just two fundamentals, you get matched with other customers and you swap your clothes.
I have certainly considered doing a clothes swap with my friends, especially when I find outfits in their wardrobes that I simply adore. But having a retail platform, and access to everyone else’s wardrobes for exchange, with just a few clicks is indeed a bliss.
Facts: The average person buys 60 percent more items of clothing and keeps them for about half as long as 15 years ago. About 40% of the clothes are rarely or never worn
This humble initiative has been created by the founder Rose Duong and business partner Brooke Wynn, together they have the passion to promote sustainability through retainable fashion.
Facts: In USA ,10.5 million tons of clothing is sent to landfill every year, creating pollution of hazardous chemicals and greenhouse gases.
Their Launch Party was a success in raising their profile. They presented each of their future milestones and discussed the vision of the company. They’re rallying to get more supporters behind their business and members into their system.
I attended the Clothes Loop Launch with my blogger friend, the agenda of the Launch was to discuss the pathway laid down by the co-founders, had free drinks & yummy pizza’s on arrival followed by lucky draws and Goody bag giveaways. The socialising and the awareness quotient was high among the attendees and everyone was excited to join the movement like I did.
A fashion event that focuses on the core content in bringing in a change yet keeping up to the expectations of the guests.
I would like to wish Clothes Loop all the very best in their sustainable initiative and look forward in being a part of the Fashion Revolution that they are kickstarting in Australia.
Join the Revolution here: https://www.theclothesloop.com/